Turn forums into temples
December 29, 2009 at 11:13 am | Posted in social media | Leave a commentTags: blog measurement, client, company name, consumer, customer, discussion, feedback, forum, Groundswell, namechk, social media
Photo by David Paul Ohmer
When searching online for the names of your organisation, products or services, keep a sharp eye out for forums.
This is where people gather to praise, study, discuss or revile what you do.
Often, you’ll see requests for help or information which the forum’s current participants can’t fulfil.
According to Groundswell, if you provide a forum with free tips on how to solve outstanding problems with your goods, users will worship your brand and spread the word.
You can do this task yourself, or delegate it to a product-savvy eager beaver in your organisation as a special assignment.
The results may pleasantly surprise you.
Social media spot check
December 29, 2009 at 3:13 am | Posted in social media | Leave a commentTags: company name, Facebook, identity, LinkedIn, namechk, social media, web 2.0, YouTube
I've covered my most important bases. For now!
namechk.com searches all social media applications to see if your name’s being used.
The screenshot above shows how I’m doing. While it covers the most popular social media applications, you can also run the program for all 132 applications!
You’d do well to check out these applications to see who’s doing what with your personal, company and product names.
It’d also be a good idea to register (and thus lock down) free names in at least the really important channels (e.g. YouTube, Facebook, LinkedIn).
As this task would be more routine than expert (but still quite time consuming) it could be done cost effectively by an enthusiastic student with plenty of time on her hands.
Failing that, a junior IT person in your company could do it (and thus become a very valuable internal resource).
Failing that, I could do it myself. 
Paul Hassing
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