Celebrity treatment
January 11, 2010 at 7:26 am | Posted in social media | Leave a commentTags: actor, blogger, blogosphere, celebrity, client, company name, endorsement, Hollywood, marketing, packaging, spokesperson, talk show, YouTube
Photo by Dave B
A client asked me to ‘search the blogosphere’ to see what people were saying about Product X.
My first search turned up a YouTube video showing a very famous actor on a very successful talk show saying very nice things about Product X.
I then found that several popular bloggers had referenced these positive comments, compounding the good vibe.
I next did an image search and found beautiful, high-resolution photographs of Product X in the actor’s home!
Delighted with my early success, I brought all this good news to my client’s attention – just in time for her to add it to her company newsletter.
The story was a great morale booster for staff (most of whom had no idea their products were beloved by Hollywood royalty).
I then suggested that my client send the actor a ‘show bag’ of Products Y, Z (and anything else to hand) in case he loved that stuff too (and perchance said so in public).
For all we know, the actor may become a spokesperson for the brand. Or at least consent to his comments appearing on product packaging and marketing materials.
When it comes to social media, it really is a case of ‘from little things, big things grow’!
Reach out
January 2, 2010 at 10:50 am | Posted in social media | 4 CommentsTags: blog, blogger, blogs, discussion, feedback, Gen Y, Generation Y, listening post, marketing, no-man's land, optimisation, optimization, social media, spokesperson, traffic, uniform resource locator, URL, visitor traffic, visitors
Photo by Janesdead
If you find a blogger who mentions your products or services, leave a comment or get your representative to do it.
Most blogs let you add a link (also called a URL – short for Uniform [or Universal] Resource Locator) back to your site when you comment.
This is good for creating fresh visitor traffic and improving your online search ranking performance.
It also shows that your organisation is active in the social media space (and therefore ’switched-on’ in the minds of Generation Y and younger audiences).
Better still, if your competitors don’t follow your lead, you may open a point of difference that they can never close.
Your social media participation may also prompt blog owners to ask you or your representative for content – or even an interview.
At this point, you can start steering the conversation your way.
Finally, consistent online participation by you or your rep provides a contact name for anyone with good or bad news to impart.
Thus, each blogger your cultivate is like a listening post in no-man’s land. The more you have, the better your field intelligence – which is vital for the battles ahead.
By promoting good things and resolving bad, you build and optimise your brand many times faster than has ever been possible.
Paul Hassing
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