Turn forums into temples

December 29, 2009 at 11:13 am | Posted in social media | Leave a comment
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Photo by David Paul Ohmer

When searching online for the names of your organisation, products or services, keep a sharp eye out for forums. 

This is where people gather to praise, study, discuss or revile what you do. 

Often, you’ll see requests for help or information which the forum’s current participants can’t fulfil. 

According to Groundswell, if you provide a forum with free tips on how to solve outstanding problems with your goods, users will worship your brand and spread the word. 

You can do this task yourself, or delegate it to a product-savvy eager beaver in your organisation as a special assignment. 

The results may pleasantly surprise you.

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