The ‘other’ avatar

January 18, 2010 at 10:46 am | Posted in social media | 2 Comments
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Professional, but not stuffy. This avatar suits my diverse client portfolio.

When setting up a blog for a client, I ask them for a headshot to use as an ‘avatar’ on all their social media stuff.

It’s important to have a consistent image, so people start to recognise you around the internet.

As you post  and comment on your blog and others, adding your face each time builds your personal brand.

If you don’t have an avatar, go through your photos. See if you have something clean and clear (and appropriate!) that you’d be happy to use for the next 3-5 years.

If you’re unsure, follow the rules for passport photos and you can’t go wrong.

Once you have the file, it’s a simple matter to bung it on your blog.

If you don’t have a good head shot, you might think about getting some nice, professional photos done.

Humans are highly visual creatures. We judge each other in milliseconds. And we only get one chance to make a good first impression.

A shabby avatar can kill your power to turn strangers into prospects and prospects into clients. So it makes very good business sense to do it right.

If you have a team, you can save money by having them photographed at the same time.

Say cheese! 🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

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2 Comments »

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  1. So true. Which is why I’m seeing the lovely Kon Iatrou from iKon images in about 15 minutes to get my headshot redone.

    • Good for you, Angela. I always thought your current pic was pretty damn good, so I look forward to your new incarnation. Have fun! P. 🙂


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