What does it cost to set up a blog?

January 30, 2010 at 10:47 am | Posted in social media | 6 Comments
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You need to know what you’re doing.

A client asked what I’d charge to set up a blog.

By the time I laid it all out in my email, I realised I had another post that might interest you.

Here’s what I wrote (with confidential details suppressed).

‘A blog for your firm and sector would be fabulous.

The topics would never end.

You could cover design, products, materials, trends, pitfalls, overseas directions, govt initiatives, case studies, happy campers – the works.

And every time there’s a media item about your sector, you’ll have another  blog post topic.

The way to go is to just make a start.

It takes me around 13 hours to set up a blog. This comprises:

  1. Naming.
  2. Registration.
  3. Template selection and configuration.
  4. Banner design.
  5. Welcome content.
  6. Tags.
  7. Avatar (profile pic) optimisation.
  8. Links.
  9. Amazon shop (optional – for passive income).
  10. Online ranking.

Each draft post you send me will take about an hour to optimise, illustrate and load on the blog.

So, you’d be up for around $1,560 + GST for setup.

Plus $120 + GST for each post (assuming you give me a reasonable bit of content to work up).

If you wish to proceed, we just move carefully through the ten-step setup process described above, ensuring you’re happy with each step and paying as you go.

If you have the time and inclination, I can train you or your representative to take over and run the blog at any time.

There are no software or hosting costs (unless you want to get fancy).

Even the pics are free, as I’ve started using Flickr. And I know you’ve got some killer photos in your kit bag.’

I hope you found that helpful or at least interesting.

Let me know!


If you found this content useful or entertaining, you may wish to:

Even a buck or three will keep me in the hunt. With many thanks, Paul.



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  1. That demystifies plenty, thanks Paul!

    • Thank you, Adam. That’s very encouraging to here.

      I’ve been banging on about getting clients to ‘decant’ their knowledge onto a blog. Now I’m doing it myself!

      Next time someone asks me this question, I won’t have to spend 20 minutes answering.

      Multiply that by a dozen prospects and you can see how these things save time.

      Thank you for stopping by. 🙂

  2. Great idea to lay your cards on the table in your blog Paul. Saves a whole lot of repeating yourself & we all know it’s exactly what prospects are thinking – how much, why not get that out of the way early.

    ps. Your blog looks brilliant on my iPhone & is totally functional, well done!

    • Thanks so much for dropping in, Angela. Your feedback means a great deal to me.

      You’re also the first person to report an iPhone experience with ANY of my work. How exciting!

      Best regards and thanks again! P. 🙂

  3. I am in the process of setting up a blog that will be a resource for parents as well as those who work with children. My special focus will be on how to avoid the common problems of parenting and how to work through them if you do not. I know what I want the content to be but I am clueless as to how to set it up most effectively. I want to be able to present written material as well as videos. I also want those viewing the blog to be able to post questions for me but also to be able to communicate with each other through the blog.

    Is this something that you could help me with? I will do all of the grunt work if you would guide me through the process.

    Please let me know if you are interested.

    George Christin

    • Hello, George and many thanks for your question. Your blog idea sounds beaut! The good news is, you know more than you think. First, video is the future of content, as many people would much rather watch than read. Check this post for more. Second, letting your readers talk to each other is another very powerful device. A forum is probably your best bet here.

      The bad news is, your switched-on solution is beyond my modest powers to set up efficiently. I could bash away at it, but I recommend you go up a notch to deal with a more technical blog creation specialist.

      If this idea appeals, I can put the word out among my Twitter followers and find you a reasonably-priced pro. I hate turning work away, but I’d be doing you a disservice if I pretended to know the more advanced technical elements blogging.

      With best regards and many thanks for your inquiry. P. 🙂

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