Celebrity treatment

January 11, 2010 at 7:26 am | Posted in social media | Leave a comment
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Photo by Dave B

A client asked me to ‘search the blogosphere’ to see what people were saying about Product X.

My first search turned up a YouTube video showing a very famous actor on a very successful talk show saying very nice things about Product X.

I then found that several popular bloggers had referenced these positive comments, compounding the good vibe.

I next did an image search and found beautiful, high-resolution photographs of Product X in the actor’s home!

Delighted with my early success, I brought all this good news to my client’s attention – just in time for her to add it to her company newsletter.

The story was a great morale booster for staff (most of whom had no idea their products were beloved by Hollywood royalty).

I then suggested that my client send the actor a ‘show bag’ of Products Y, Z (and anything else to hand) in case he loved that stuff too (and perchance said so in public).

For all we know, the actor may become a spokesperson for the brand. Or at least consent to his comments appearing on product packaging and marketing materials.

When it comes to social media, it really is a case of ‘from little things, big things grow’!

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On a roll

January 1, 2010 at 7:30 am | Posted in social media | 6 Comments
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The nice lady who blogrolled me. I’m on the right, third from the bottom. The listing is alphabetical.

I keep a series of ‘Google Alerts’ (which I’ll describe fully in another post).

One of these alerts lets me know if the phrase The Feisty Empire appears anywhere on the internet.

Last night, in the dying hours of 2009, this alert emailed me.

It said The Feisty Empire been ‘blogrolled’ on the MarketCopywriter Blog.

I clicked the link and there it was: my company name – right next to Seth Godin’s blog!

This was an amazing coincidence, as I’d only recently learned of my inclusion in Seth’s book Purple Cow.

MarketCopywriter Blog’s author, Lorraine Thompson, is a New York Hudson Valley freelance copywriter who writes print and digital copy for corporate, small business and non-profit clients.

I’d ‘known’ her for a few months via Twitter as a smart, kind, switched-on lady who wrote excellent copy and was generous in retweeting my content.

I never suspected she’d put a link to my site on her blog. Especially as we’re technically competitors!

Perhaps Lorraine, like me, believes in making the work ‘pie’ bigger, rather than fighting for pieces.

Apart from the social validation, I knew from reading ProBlogger and Copyblogger that being blogrolled would trigger a fresh stream of visitors to my website.

It’d also improve my online search ranking.

So, with half of Melbourne pouring into town for the fireworks, I dived into WordPress to learn how to blogroll.

I got a bit confused by the blogroll jargon before realising that Links, Add New was where I needed to be. Once I knew what I was doing, it was easy.

I sent Lorraine a direct message (DM) via Twitter, thanking her and letting her know I’d returned the favour.

Then, still possessed by the positive vibe, I set about blogrolling the blogs and websites of my other online ‘friends’ (see below).

I enjoyed blogrolling those I admire and respect. See them at bottom right.

It gave me real pleasure to inform each person – especially when one replied with the same surprise and delight I’d felt.

I’d heard about the Law of Mutual Reciprocity – where you have the urge to help someone who’s helped you. But I’ve seldom felt it so strongly.

Anyway, that’s how I ended 2009. Not a bad note to finish on at all! 🙂

It’ll be fascinating to see what benefits flow to everyone involved in this blogrolling process.

🙂

Brought to you by The Feisty Empire.


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