The better you write, the more you save.

February 16, 2010 at 7:08 am | Posted in social media | Leave a comment
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Use a specialist. But only for the bits you can’t do.

I strive to improve my clients’ writing skills by imparting my expertise where possible.

One client has followed my advice and assembled a team of friends to vet his draft blog posts.

If his posts do start coming to me error free, their upload, tagging, hyperlinking and image sourcing should only take me 15-20 mins per post.

That’s around $30-40 per post.

And if it takes me less time, I’ll pass on the savings (as I only charge for time I actually work).

With this method, everyone’s a winner:

  1. My client improves his writing and saves money.
  2. His friends feel useful.
  3. His readers benefit from regular posts.
  4. His blog moves up Google’s food chain thanks to fresh content updates.
  5. I get regular small fees, instead of just a few (or even no) big ones.

So you see, there’s more than one way to flesh a blog! 🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.


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