Twitter truths

November 21, 2012 at 2:31 pm | Posted in social media | 6 Comments
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Truth is best.

Having just clocked 30,000 followers on Twitter, I felt I should report my learnings.

At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid).

Then I realised Twitter ‘truths’ were far more important than Twitter ‘tips’.

It seems impossible such a simple (and apparently frivolous) application could impart wisdom, but there it is.

So here I go.

1.   Be yourself.

Genuine humans thrive in Twitter. Fakers, flooders and floggers (though infuriating) do get smacked down in due course.

This isn’t obvious to the casual observer, who understandably concludes Twitter is crap.

Yet when you open yourself to a community and reveal true elements of your life and loves, everyone enjoys the exchange.

Being yourself is also easier than maintaining a fake persona. As Mark Twain said: ‘When you tell the truth, you don’t have to remember anything’.

2.   Be open.

I began Twitter to get more copywriting clients. I achieved that and gained a suite of handy contacts, fascinating colleagues and loyal friends from sectors, countries and professions I never thought I’d encounter.

Because I was open to these people, they named me in magazines, featured me on blogs, recommended me to others and sent me a truckload of free ideas and information.

This rich, unexpected education has been amazing. I’ve seen and done things way beyond my expertise and comfort zone.

I feel stronger, safer and more mature as a result.

3.  Choose quality.

A thousand nameless fans aren’t as fun, useful or interesting as one genuine contact. Yes, I have 30,000 followers. No, I can’t interact meaningfully with them all.

I can, however, pick the gems from the dross and build real relationships with a few dozen kind, clever cats.

4.   Be generous.

I’ve long been a fan of the saying ‘you can’t give good away’. Twitter has shown me time and again this is true.

Online, the Law of Mutual Reciprocity is SO powerful, it needs BIG metaphor:

It’s like spitting out the window of a 300 km/h bullet train. Before you can blink, it comes back at you in a thousand irresistible fragments. Try it! (Online, I mean.)

5.   Focus.

If you straddle several chairs you’ll probably fall between them. It’s the same with social media.

You can’t possibly be good at LinkedIn and Facebook and blogging and YouTube and Flickr and Pinterest and Twitter … and all the others.

You’ll never see the sun!

Instead, check them all out, choose the one or two that feel right for you (and your clients) and spend time being open, genuine and generous there.

Twitter and blogging are my faves. The concerted effort I invest in these is well worth it.

Now it’s your turn …

Good luck!

🙂

Paul Hassing, Founder & Senior Writer, The Feisty Empire

 

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Social media spot check

December 29, 2009 at 3:13 am | Posted in social media | Leave a comment
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I’ve covered my most important bases. For now!

namechk.com searches all social media applications to see if your name’s being used.

The screenshot above shows how I’m doing. While it covers the most popular social media applications, you can also run the program for all 132 applications!

You’d do well to check out these applications to see who’s doing what with your personal, company and product names.

It’d also be a good idea to register (and thus lock down) free names in at least the really important channels (e.g. YouTube, Facebook, LinkedIn).

As this task would be more routine than expert (but still quite time consuming) it could be done cost effectively by an enthusiastic student with plenty of time on her hands.

Failing that, a junior IT person in your company could do it (and thus become a very valuable internal resource).

Failing that, I could do it myself.

🙂

Brought to you by The Feisty Empire.


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