Blog visitor traffic report

December 19, 2010 at 11:02 am | Posted in social media | 4 Comments
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blog visitor traffic spike

Last week we smashed our visitor record by 240%!

A colleague wrote to me today. She’s been blogging her heart out, but not getting many comments. So I offered some advice:

‘You certainly have been faithful with your blogging.

It’s such a slow burn.

But the search engines are going to love you for it in the end.

The number and scope of your posts is amazing.

You deserve a lot more comments.

I can’t find you on Twitter.

I promote each of my posts several times on Twitter.

This has been key to building visitor traffic.

It has also helped to be mentioned in several blog lists:

http://bit.ly/eG9tOh

http://globalcopywriting.com/my-favourite-blogs

We’ve also had some comments from Seth Godin and Penelope Trunk.

These blogging heavyweights add massive cred; just check the traffic spike from Penelope’s last visit! (See above.)

Another way to galvanise your readers is to guest on other blogs.

If you can think of a topic or three that would appeal to our readers:

http://mybrc.myobnet.com/

I could ask MYOB if they’d like to have you as a guest poster.

You’d look jolly good in our Hall of Fame:

http://mybrc.myobnet.com/about/

With best regards and many thanks for your update. P. :)’

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

The better you write, the more you save.

February 16, 2010 at 7:08 am | Posted in social media | Leave a comment
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Use a specialist. But only for the bits you can’t do.

I strive to improve my clients’ writing skills by imparting my expertise where possible.

One client has followed my advice and assembled a team of friends to vet his draft blog posts.

If his posts do start coming to me error free, their upload, tagging, hyperlinking and image sourcing should only take me 15-20 mins per post.

That’s around $30-40 per post.

And if it takes me less time, I’ll pass on the savings (as I only charge for time I actually work).

With this method, everyone’s a winner:

  1. My client improves his writing and saves money.
  2. His friends feel useful.
  3. His readers benefit from regular posts.
  4. His blog moves up Google’s food chain thanks to fresh content updates.
  5. I get regular small fees, instead of just a few (or even no) big ones.

So you see, there’s more than one way to flesh a blog! 🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

Blame the bogeyman!

January 13, 2010 at 10:10 am | Posted in social media | 8 Comments
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This is how some marketing managers see me. Photo by bbaltimore.

I’ve long found that when it comes to (internal and external) communications, fortune truly favours the brave.

Most clients take my advice to do bold and exciting new things. Yet some worry about their team’s reaction.

The most common backlash sources are:

  1. Fear of the new (by inflexible or incorrectly skilled staff).
  2. Loss of power or prestige (by letting a freelancer do the work of permanent IT, OD, QC, HR, PR, admin or marketing professionals).

To counter these anxieties, I tell my clients to blame the ‘copywriter bogeyman’. Something like:

‘If you think these ideas will meet resistance, put my name at the bottom of the page. That way, staff won’t resent you and I can duke it out with the naysayers for the entertainment of the go-getters.’

Some clients prefer to blame the bogeyman when change is needed.

Others involve their workforce from the outset.

Though I realise not every team is full of bright sparks, I naturally prefer the second approach. Especially if the client wants to get into something as people-centric as social media.

Consultation and collaboration also mean you get more brains working on this pivotal area.

And grass-roots movements have much greater force than top-down directives.

The bottom line is, I can work any way you want.

BOO!

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

14 MORE blog improvement ideas!

January 11, 2010 at 12:50 pm | Posted in social media | 8 Comments
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Pic by ME! 🙂

By Jove, I just did another blog analysis! (Earlier analysis here.)

Once again, many of my ideas were client specific (and of course confidential).

The rest are yours.

  1. ALL CAPITAL LETTERS in the banner is harder to read than Title Case and looks like ‘SHOUTING’ to some readers.
  2. The pic of the tree is pretty, but it doesn’t suggest a benefit for clients or a link to you. How about a pic of your products in action, in situ?
  3. The headers for the articles have varying capitalisation (Title Case and Sentence case). While this is a minor point, highly educated clients may find it distracting.
  4. Australians may prefer a Day/Month/Year format to the current American one.
  5. ‘Comment’ is simpler and shorter than ‘Add Your Comments Here’. The fewer words we use, the more info we impart.
  6. A relevant image at the top of each article would showcase your gear and make the blog much more interesting to readers.
  7. I had trouble understanding your company’s structure due to the varying names. It’d be good to have one long version and one short version and to use them consistently. Failing that, spell out what’s what at the start, so readers like me don’t feel stupid or waste time trying to figure it out instead of reading your content.
  8. Body copy capitalisation is also highly irregular. Unless corrected, this will erode your brand in the minds of some readers.
  9. Clichés kill interest faster than a road train wipes wabbits. Therefore, use your ‘natural voice’ to replace phrases like ‘110% effort’, ‘our dynamic team’ and ‘all this and much much more’. Doing so will make you appear human (and therefore, by implication, reasonable and trustworthy). And if your competitors don’t follow suit, you’ll open up an important point of difference in a homogenous market.
  10. I can’t see any tags, categories or keywords. You said your main site SEO gives you Google Page 1. What about this blog?
  11. A Bolded Subtitle doesn’t need a colon too.
  12. ‘Single quotes’ do the same thing (in less space) as “double quotes”.
  13. The wind energy article is great. This is another point-of-difference opportunity. Especially these days.
  14. YouTube is now massive. Some embedded videos of your products in action would be great. Especially for Gen Y and younger audience members.

Hope you dig. Let me know! 🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

Business Blogs

Reach out

January 2, 2010 at 10:50 am | Posted in social media | 4 Comments
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Photo by Janesdead

If you find a blogger who mentions your products or services, leave a comment or get your representative to do it.

Most blogs let you add a link (also called a URL – short for Uniform [or Universal] Resource Locator) back to your site when you comment.

This is good for creating fresh visitor traffic and improving your online search ranking performance.

It  also shows that your organisation is active in the social media space (and therefore ‘switched-on’ in the minds of Generation Y and younger audiences).

Better still, if your competitors don’t follow your lead, you may open a point of difference that they can never close.

Your social media participation may also prompt blog owners to ask you or your representative for content – or even an interview.

At this point, you can start steering the conversation your way.

Finally, consistent online participation by you or your rep provides a contact name for anyone with good or bad news to impart.

Thus, each blogger your cultivate is like a listening post in no-man’s land. The more you have, the better your field intelligence – which is vital for the battles ahead.

By promoting good things and resolving bad, you build and optimise your brand many times faster than has ever been possible.

Business Blogs

Turn forums into temples

December 29, 2009 at 11:13 am | Posted in social media | Leave a comment
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Photo by David Paul Ohmer

When searching online for the names of your organisation, products or services, keep a sharp eye out for forums. 

This is where people gather to praise, study, discuss or revile what you do. 

Often, you’ll see requests for help or information which the forum’s current participants can’t fulfil. 

According to Groundswell, if you provide a forum with free tips on how to solve outstanding problems with your goods, users will worship your brand and spread the word. 

You can do this task yourself, or delegate it to a product-savvy eager beaver in your organisation as a special assignment. 

The results may pleasantly surprise you.

Business Blogs

How do I measure blog success?

December 29, 2009 at 1:37 am | Posted in social media | 4 Comments
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What gets measured, gets done.

Blogging has yielded some spectacular corporate successes, which are detailed in the seminal book Groundswell.

I strongly recommend you read this book.

I currently use six ways to measure blogging success:

1.  Site statistics.

I check my stats several times every day to see which blogs are sending traffic to which websites. I can even see which blog posts are performing better than others.

2.  Blog ranking.

I register my blogs with a ranking site that shows how well they’re performing relative to other blogs in their topic. This info is updated hourly.

3.  Comments.

When people leave comments, that means they’re visiting and reading. The more comments the better (though I do have to weed out spammers and ravers).

4.  Subscriptions.

Even better than comments are subscribes. When a person says YES to an email or RSS (short for Really Simple Syndication) feed of your blog, you know they’re digging it.

Building a subscriber base is the holy grail of blogging, as you can use it for a host of permission marketing initiatives.

5.  Sales.

Several new clients have approached me saying something like, ‘I found you via your blog, read your stuff for a while and decided you were the sort of person I wanted to do business with.’

For me, this is the acid test of a blog’s success. After all, that’s one of the main reasons we’re writing the damn thing!

6. Vibe.

In a few short months, my horse breeding client has reported a very positive reaction from clients and industry people.

She’s also feeling freer, as she’s getting prospects to read the blog before asking her questions.

She used to have to spend hours repeating herself to each inquirer.

She’s loving the process of decanting her wisdom to a blog that people can read without bothering her.

It’s much easier for her to fill in the gaps once people have some idea of what she’s on about.

And those who don’t like the blog’s style or content can deselect themselves (as they’re not the sort of people she wants handling her beloved horses anyway).

I’m heading up there for another overnighter soon, collecting photos and stories to keep feeding the blog.

🙂

Brought to you by The Feisty Empire.


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