Celebrity treatment

January 11, 2010 at 7:26 am | Posted in social media | Leave a comment
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Photo by Dave B

A client asked me to ‘search the blogosphere’ to see what people were saying about Product X.

My first search turned up a YouTube video showing a very famous actor on a very successful talk show saying very nice things about Product X.

I then found that several popular bloggers had referenced these positive comments, compounding the good vibe.

I next did an image search and found beautiful, high-resolution photographs of Product X in the actor’s home!

Delighted with my early success, I brought all this good news to my client’s attention – just in time for her to add it to her company newsletter.

The story was a great morale booster for staff (most of whom had no idea their products were beloved by Hollywood royalty).

I then suggested that my client send the actor a ‘show bag’ of Products Y, Z (and anything else to hand) in case he loved that stuff too (and perchance said so in public).

For all we know, the actor may become a spokesperson for the brand. Or at least consent to his comments appearing on product packaging and marketing materials.

When it comes to social media, it really is a case of ‘from little things, big things grow’!

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