New Squidoo

August 8, 2010 at 7:59 am | Posted in social media | 6 Comments
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squidoo lens seth godin passive income

Will I strike gold this time?

After tinkering with a mere ten lenses for a year, I’ve decided to do a BIG PUSH on Squidoo.

It’s one of the Internet’s Top 500 websites. And Seth Godin’s books just keep getting better (just see Linchpin if you don’t believe me).

As the online population booms, I sense that Squidoo is really going to take off, and I want to be part of it.

So I’m pushing ahead with my quest to be a ‘Giant Squid’. This takes 50 great lenses, which is a lot of work.

But the benefits, apparently, are extensive – like a search ranking boost for increased income generation.

And creating backlinks to my main site on each lens will help my Google performance.

I’ve tried a truckload of other content mangement systems, and Squidoo ticks more boxes than the rest.

I have 23 lenses to date, which you can see here. I’m aiming to do at least one a day. Wish me luck!

It’s a big ask, but if you don’t put in, how can you expect to clean up?

I warmly welcome your interest and would love you to visit and ‘thumb up’ a few of my lenses if you have the time and inclination.

BTW, if you’d rather read this post in my Surreal Short Stories blog, here’s the link.

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

Your emails are blog posts!

January 4, 2010 at 9:28 am | Posted in social media | 6 Comments
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A trove of blog posts may already be yours!

Many of my clients understand that they need to blog. Yet they’re thwarted by two mind blocks:

  1. What will I write about?
  2. How will I find the time?

What they don’t realise is that their blog posts may already be written – in their emails!

Let’s say you make uber-hi-tech vacuum cleaners.

One day, a frantic customer asks how to extract a hamster from the hypohepozappofilter without damaging either.

As a caring, conscientious manufacturer, you (or your tech person) take the time to write and send clear instructions to resolve this problem.

Six months later, you’re about to clean out your email Sent Folder.


Your hamster extraction email needs only a brief ‘top and tail’ edit to become a blog post.

And while this problem may not be common, anyone who does suffer it in future will be mighty grateful the answer is already online.

They can search your blog and fix their issue, without the hassle and embarrassment of contacting you.

And you don’t have to waste time considering the situation and writing the solution all over again.

If you don’t keep an email Sent Folder, start today.

If you do, cast your eye over it.

I’ll bet London to a brick you and your staff have written heaps of content that’s begging to be posted on your blog.

I’m not fond of the word ‘leverage’.

But when it means wringing the last atom of utility from a piece of work you’ve already done by reusing it in elegant new ways, I’m a fan!


Brought to you by The Feisty Empire.

Pic by Meanest Indian.

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