Twitter truths

November 21, 2012 at 2:31 pm | Posted in social media | 6 Comments
Tags: , , , , , , , ,

Truth is best.

Having just clocked 30,000 followers on Twitter, I felt I should report my learnings.

At first I thought I’d just cover basic stuff (e.g. who to follow, how to list, behaviours to avoid).

Then I realised Twitter ‘truths’ were far more important than Twitter ‘tips’.

It seems impossible such a simple (and apparently frivolous) application could impart wisdom, but there it is.

So here I go.

1.   Be yourself.

Genuine humans thrive in Twitter. Fakers, flooders and floggers (though infuriating) do get smacked down in due course.

This isn’t obvious to the casual observer, who understandably concludes Twitter is crap.

Yet when you open yourself to a community and reveal true elements of your life and loves, everyone enjoys the exchange.

Being yourself is also easier than maintaining a fake persona. As Mark Twain said: ‘When you tell the truth, you don’t have to remember anything’.

2.   Be open.

I began Twitter to get more copywriting clients. I achieved that and gained a suite of handy contacts, fascinating colleagues and loyal friends from sectors, countries and professions I never thought I’d encounter.

Because I was open to these people, they named me in magazines, featured me on blogs, recommended me to others and sent me a truckload of free ideas and information.

This rich, unexpected education has been amazing. I’ve seen and done things way beyond my expertise and comfort zone.

I feel stronger, safer and more mature as a result.

3.  Choose quality.

A thousand nameless fans aren’t as fun, useful or interesting as one genuine contact. Yes, I have 30,000 followers. No, I can’t interact meaningfully with them all.

I can, however, pick the gems from the dross and build real relationships with a few dozen kind, clever cats.

4.   Be generous.

I’ve long been a fan of the saying ‘you can’t give good away’. Twitter has shown me time and again this is true.

Online, the Law of Mutual Reciprocity is SO powerful, it needs BIG metaphor:

It’s like spitting out the window of a 300 km/h bullet train. Before you can blink, it comes back at you in a thousand irresistible fragments. Try it! (Online, I mean.)

5.   Focus.

If you straddle several chairs you’ll probably fall between them. It’s the same with social media.

You can’t possibly be good at LinkedIn and Facebook and blogging and YouTube and Flickr and Pinterest and Twitter … and all the others.

You’ll never see the sun!

Instead, check them all out, choose the one or two that feel right for you (and your clients) and spend time being open, genuine and generous there.

Twitter and blogging are my faves. The concerted effort I invest in these is well worth it.

Now it’s your turn …

Good luck!

🙂

Paul Hassing, Founder & Senior Writer, The Feisty Empire

 

Save

Save

Save

Blog visitor traffic report

December 19, 2010 at 11:02 am | Posted in social media | 4 Comments
Tags: , , , , , , , , , , , , , , ,
blog visitor traffic spike

Last week we smashed our visitor record by 240%!

A colleague wrote to me today. She’s been blogging her heart out, but not getting many comments. So I offered some advice:

‘You certainly have been faithful with your blogging.

It’s such a slow burn.

But the search engines are going to love you for it in the end.

The number and scope of your posts is amazing.

You deserve a lot more comments.

I can’t find you on Twitter.

I promote each of my posts several times on Twitter.

This has been key to building visitor traffic.

It has also helped to be mentioned in several blog lists:

http://bit.ly/eG9tOh

http://globalcopywriting.com/my-favourite-blogs

We’ve also had some comments from Seth Godin and Penelope Trunk.

These blogging heavyweights add massive cred; just check the traffic spike from Penelope’s last visit! (See above.)

Another way to galvanise your readers is to guest on other blogs.

If you can think of a topic or three that would appeal to our readers:

http://mybrc.myobnet.com/

I could ask MYOB if they’d like to have you as a guest poster.

You’d look jolly good in our Hall of Fame:

http://mybrc.myobnet.com/about/

With best regards and many thanks for your update. P. :)’

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

New Squidoo

August 8, 2010 at 7:59 am | Posted in social media | 6 Comments
Tags: , , , , , , , , ,
squidoo lens seth godin passive income

Will I strike gold this time?

After tinkering with a mere ten lenses for a year, I’ve decided to do a BIG PUSH on Squidoo.

It’s one of the Internet’s Top 500 websites. And Seth Godin’s books just keep getting better (just see Linchpin if you don’t believe me).

As the online population booms, I sense that Squidoo is really going to take off, and I want to be part of it.

So I’m pushing ahead with my quest to be a ‘Giant Squid’. This takes 50 great lenses, which is a lot of work.

But the benefits, apparently, are extensive – like a search ranking boost for increased income generation.

And creating backlinks to my main site on each lens will help my Google performance.

I’ve tried a truckload of other content mangement systems, and Squidoo ticks more boxes than the rest.

I have 23 lenses to date, which you can see here. I’m aiming to do at least one a day. Wish me luck!

It’s a big ask, but if you don’t put in, how can you expect to clean up?

I warmly welcome your interest and would love you to visit and ‘thumb up’ a few of my lenses if you have the time and inclination.

BTW, if you’d rather read this post in my Surreal Short Stories blog, here’s the link.

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

On a roll

January 1, 2010 at 7:30 am | Posted in social media | 6 Comments
Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

The nice lady who blogrolled me. I’m on the right, third from the bottom. The listing is alphabetical.

I keep a series of ‘Google Alerts’ (which I’ll describe fully in another post).

One of these alerts lets me know if the phrase The Feisty Empire appears anywhere on the internet.

Last night, in the dying hours of 2009, this alert emailed me.

It said The Feisty Empire been ‘blogrolled’ on the MarketCopywriter Blog.

I clicked the link and there it was: my company name – right next to Seth Godin’s blog!

This was an amazing coincidence, as I’d only recently learned of my inclusion in Seth’s book Purple Cow.

MarketCopywriter Blog’s author, Lorraine Thompson, is a New York Hudson Valley freelance copywriter who writes print and digital copy for corporate, small business and non-profit clients.

I’d ‘known’ her for a few months via Twitter as a smart, kind, switched-on lady who wrote excellent copy and was generous in retweeting my content.

I never suspected she’d put a link to my site on her blog. Especially as we’re technically competitors!

Perhaps Lorraine, like me, believes in making the work ‘pie’ bigger, rather than fighting for pieces.

Apart from the social validation, I knew from reading ProBlogger and Copyblogger that being blogrolled would trigger a fresh stream of visitors to my website.

It’d also improve my online search ranking.

So, with half of Melbourne pouring into town for the fireworks, I dived into WordPress to learn how to blogroll.

I got a bit confused by the blogroll jargon before realising that Links, Add New was where I needed to be. Once I knew what I was doing, it was easy.

I sent Lorraine a direct message (DM) via Twitter, thanking her and letting her know I’d returned the favour.

Then, still possessed by the positive vibe, I set about blogrolling the blogs and websites of my other online ‘friends’ (see below).

I enjoyed blogrolling those I admire and respect. See them at bottom right.

It gave me real pleasure to inform each person – especially when one replied with the same surprise and delight I’d felt.

I’d heard about the Law of Mutual Reciprocity – where you have the urge to help someone who’s helped you. But I’ve seldom felt it so strongly.

Anyway, that’s how I ended 2009. Not a bad note to finish on at all! 🙂

It’ll be fascinating to see what benefits flow to everyone involved in this blogrolling process.

🙂

Brought to you by The Feisty Empire.


Entries and comments feeds.