Social media ain’t for the faint hearted

March 7, 2011 at 7:30 am | Posted in social media | 12 Comments
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social media

It takes wisdom to conquer social media.

Recently I was asked to meet an entrepreneur who wanted to ‘do’ social media.

On the phone, it soon became obvious he had BIG expectations of the outcomes, but no understanding of the process.

This was fine: I don’t know how to run multi-million dollar factories. It was wise for him to seek advice.

However, as we’re both very busy people, I didn’t want to waste our time. So I composed the frank (nay, brutal) email below.

To his credit, this man is now working through my documents and preparing the answers I seek.

When I do meet him, I expect we’ll proceed in leaps and bounds.

‘Dear Fred,

Betty tells me you wish to harness the power of social media to promote your new products.

This is doable, but not easy.

In two years of studying social media daily, I’ve learned that it’s a demanding, fickle, content-hungry, slow-burning beast of a strategy.

When it works, it really works.

But you have to put in.

To this end, I must see if you can give me what I need to help you.

If you can deliver, we can do business.

If not, it’s best we don’t waste our precious time.

Here is your mission, should you choose to accept it:

  1. Cast your eye over the following blogs and tell me which one/s (if any) you like and why:
  2. Complete the attached blog post questionnaire.
  3. Read the other attachments and tell me what you think of how I operate.

Being a writer, I need your responses in writing.

I can then review them carefully to ask you intelligent, relevant questions when we meet.

Naturally, refusal won’t offend.

Better a clear NO now than a fuzzy future MAYBE.

I look forward to your frank response.

Best regards,

P.’

Watch this space!

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

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