What does it cost to set up a blog?

January 30, 2010 at 10:47 am | Posted in social media | 6 Comments
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You need to know what you’re doing.

A client asked what I’d charge to set up a blog.

By the time I laid it all out in my email, I realised I had another post that might interest you.

Here’s what I wrote (with confidential details suppressed).

‘A blog for your firm and sector would be fabulous.

The topics would never end.

You could cover design, products, materials, trends, pitfalls, overseas directions, govt initiatives, case studies, happy campers – the works.

And every time there’s a media item about your sector, you’ll have another  blog post topic.

The way to go is to just make a start.

It takes me around 13 hours to set up a blog. This comprises:

  1. Naming.
  2. Registration.
  3. Template selection and configuration.
  4. Banner design.
  5. Welcome content.
  6. Tags.
  7. Avatar (profile pic) optimisation.
  8. Links.
  9. Amazon shop (optional – for passive income).
  10. Online ranking.

Each draft post you send me will take about an hour to optimise, illustrate and load on the blog.

So, you’d be up for around $1,560 + GST for setup.

Plus $120 + GST for each post (assuming you give me a reasonable bit of content to work up).

If you wish to proceed, we just move carefully through the ten-step setup process described above, ensuring you’re happy with each step and paying as you go.

If you have the time and inclination, I can train you or your representative to take over and run the blog at any time.

There are no software or hosting costs (unless you want to get fancy).

Even the pics are free, as I’ve started using Flickr. And I know you’ve got some killer photos in your kit bag.’

I hope you found that helpful or at least interesting.

Let me know!

🙂


If you found this content useful or entertaining, you may wish to:

Even a buck or three will keep me in the hunt. With many thanks, Paul.


 

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The ‘other’ avatar

January 18, 2010 at 10:46 am | Posted in social media | 2 Comments
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Professional, but not stuffy. This avatar suits my diverse client portfolio.

When setting up a blog for a client, I ask them for a headshot to use as an ‘avatar’ on all their social media stuff.

It’s important to have a consistent image, so people start to recognise you around the internet.

As you post  and comment on your blog and others, adding your face each time builds your personal brand.

If you don’t have an avatar, go through your photos. See if you have something clean and clear (and appropriate!) that you’d be happy to use for the next 3-5 years.

If you’re unsure, follow the rules for passport photos and you can’t go wrong.

Once you have the file, it’s a simple matter to bung it on your blog.

If you don’t have a good head shot, you might think about getting some nice, professional photos done.

Humans are highly visual creatures. We judge each other in milliseconds. And we only get one chance to make a good first impression.

A shabby avatar can kill your power to turn strangers into prospects and prospects into clients. So it makes very good business sense to do it right.

If you have a team, you can save money by having them photographed at the same time.

Say cheese! 🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

Organisational benefits of LinkedIn

January 14, 2010 at 7:58 am | Posted in social media | 6 Comments
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Professional connections thrive on LinkedIn. Pic by carolanross

I’ve noticed that one of my larger client’s staff are joining LinkedIn.

I consider this a very good thing, for several reasons.

If all the firm’s managers end up on LinkedIn, they can check each other out and get a better understanding of their various backgrounds and skills.

This could make it easier to assign the right people to projects.

It may also uncover special talents in the workforce the company never knew it had.

This client recently merged. I believe LinkedIn will foster harmony through understanding between members of the two former (and quite different) firms.

It’ll also help my client keep an eye on retrenched staff who may try to ‘augment’ their LinkedIn profile dishonestly by claiming false titles and expertise.

On the other side of the coin, my client could start an ‘alumni’ of good, friendly ex-employees his firm would be glad to have back if their circumstances changed.

This would be very much cheaper than searching for strangers from scratch with recruitment firms.

I’m sure plenty of more options and benefits will reveal themselves. The important thing is to be involved.

If you’re a biggish organisation (public, private or not for profit) LinkedIn is a good, professional forum for your people to gather in.

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

Talk the walk

January 5, 2010 at 11:14 am | Posted in social media | 4 Comments
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Walk and chew blog at the same time! Photo by James Cridland.

Does your whizz-bang new mobile (cell) phone have a built-in or downloadable dictaphone?

If it does, you may be able to blog without blogging.

Simply dictate short posts when you’re doing anything that may interest your staff, clients, suppliers or other ‘watchers’.

Then, get a keen youngster to transcribe them verbatim for a few coppers.

You can then whack these blog posts into shape yourself, or send them to me for optimisation.

Dictating on the run means you don’t have to find time to sit down and write from scratch.

It also adds an immediacy to content that readers find attractive and refreshing.

Imagine you run a foundry. One day, your metallurgist reports that a batch of casts is failing quality checks.

You hurry into the hot, dusty space, cursing into your dictaphone. Within minutes, your expert eye tells you the resin isn’t binding the sand cores as it should.

You press ‘record’ and rattle off your diagnosis and plan of action.

Then you email the sound file to your scribe.

Before day’s end, you have a blog post that:

  1. Alerts management and staff across your organisation so they can swing into action.
  2. Makes your resin supplier leap out of their skin to rectify the problem in record time.
  3. Explains to customers that a batch may be delayed (because you refuse to send imperfect products). 
  4. Enthralls and educates students (i.e. future staff) and other parties interested in the cut and thrust of your products, processes and industry.

That’s what I call multi-tasking.

If your phone can’t do this, you may wish to invest in a dictaphone.

Let us know how you get on!

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