Blog visitor traffic report

December 19, 2010 at 11:02 am | Posted in social media | 4 Comments
Tags: , , , , , , , , , , , , , , ,
blog visitor traffic spike

Last week we smashed our visitor record by 240%!

A colleague wrote to me today. She’s been blogging her heart out, but not getting many comments. So I offered some advice:

‘You certainly have been faithful with your blogging.

It’s such a slow burn.

But the search engines are going to love you for it in the end.

The number and scope of your posts is amazing.

You deserve a lot more comments.

I can’t find you on Twitter.

I promote each of my posts several times on Twitter.

This has been key to building visitor traffic.

It has also helped to be mentioned in several blog lists:

http://bit.ly/eG9tOh

http://globalcopywriting.com/my-favourite-blogs

We’ve also had some comments from Seth Godin and Penelope Trunk.

These blogging heavyweights add massive cred; just check the traffic spike from Penelope’s last visit! (See above.)

Another way to galvanise your readers is to guest on other blogs.

If you can think of a topic or three that would appeal to our readers:

http://mybrc.myobnet.com/

I could ask MYOB if they’d like to have you as a guest poster.

You’d look jolly good in our Hall of Fame:

http://mybrc.myobnet.com/about/

With best regards and many thanks for your update. P. :)’

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

Reach out

January 2, 2010 at 10:50 am | Posted in social media | 4 Comments
Tags: , , , , , , , , , , , , , , , , , ,

 

Photo by Janesdead

If you find a blogger who mentions your products or services, leave a comment or get your representative to do it.

Most blogs let you add a link (also called a URL – short for Uniform [or Universal] Resource Locator) back to your site when you comment.

This is good for creating fresh visitor traffic and improving your online search ranking performance.

It  also shows that your organisation is active in the social media space (and therefore ‘switched-on’ in the minds of Generation Y and younger audiences).

Better still, if your competitors don’t follow your lead, you may open a point of difference that they can never close.

Your social media participation may also prompt blog owners to ask you or your representative for content – or even an interview.

At this point, you can start steering the conversation your way.

Finally, consistent online participation by you or your rep provides a contact name for anyone with good or bad news to impart.

Thus, each blogger your cultivate is like a listening post in no-man’s land. The more you have, the better your field intelligence – which is vital for the battles ahead.

By promoting good things and resolving bad, you build and optimise your brand many times faster than has ever been possible.

Business Blogs

On a roll

January 1, 2010 at 7:30 am | Posted in social media | 6 Comments
Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

The nice lady who blogrolled me. I’m on the right, third from the bottom. The listing is alphabetical.

I keep a series of ‘Google Alerts’ (which I’ll describe fully in another post).

One of these alerts lets me know if the phrase The Feisty Empire appears anywhere on the internet.

Last night, in the dying hours of 2009, this alert emailed me.

It said The Feisty Empire been ‘blogrolled’ on the MarketCopywriter Blog.

I clicked the link and there it was: my company name – right next to Seth Godin’s blog!

This was an amazing coincidence, as I’d only recently learned of my inclusion in Seth’s book Purple Cow.

MarketCopywriter Blog’s author, Lorraine Thompson, is a New York Hudson Valley freelance copywriter who writes print and digital copy for corporate, small business and non-profit clients.

I’d ‘known’ her for a few months via Twitter as a smart, kind, switched-on lady who wrote excellent copy and was generous in retweeting my content.

I never suspected she’d put a link to my site on her blog. Especially as we’re technically competitors!

Perhaps Lorraine, like me, believes in making the work ‘pie’ bigger, rather than fighting for pieces.

Apart from the social validation, I knew from reading ProBlogger and Copyblogger that being blogrolled would trigger a fresh stream of visitors to my website.

It’d also improve my online search ranking.

So, with half of Melbourne pouring into town for the fireworks, I dived into WordPress to learn how to blogroll.

I got a bit confused by the blogroll jargon before realising that Links, Add New was where I needed to be. Once I knew what I was doing, it was easy.

I sent Lorraine a direct message (DM) via Twitter, thanking her and letting her know I’d returned the favour.

Then, still possessed by the positive vibe, I set about blogrolling the blogs and websites of my other online ‘friends’ (see below).

I enjoyed blogrolling those I admire and respect. See them at bottom right.

It gave me real pleasure to inform each person – especially when one replied with the same surprise and delight I’d felt.

I’d heard about the Law of Mutual Reciprocity – where you have the urge to help someone who’s helped you. But I’ve seldom felt it so strongly.

Anyway, that’s how I ended 2009. Not a bad note to finish on at all! 🙂

It’ll be fascinating to see what benefits flow to everyone involved in this blogrolling process.

🙂

Brought to you by The Feisty Empire.


Entries and comments feeds.