Reach out

January 2, 2010 at 10:50 am | Posted in social media | 4 Comments
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Photo by Janesdead

If you find a blogger who mentions your products or services, leave a comment or get your representative to do it.

Most blogs let you add a link (also called a URL – short for Uniform [or Universal] Resource Locator) back to your site when you comment.

This is good for creating fresh visitor traffic and improving your online search ranking performance.

It  also shows that your organisation is active in the social media space (and therefore ‘switched-on’ in the minds of Generation Y and younger audiences).

Better still, if your competitors don’t follow your lead, you may open a point of difference that they can never close.

Your social media participation may also prompt blog owners to ask you or your representative for content – or even an interview.

At this point, you can start steering the conversation your way.

Finally, consistent online participation by you or your rep provides a contact name for anyone with good or bad news to impart.

Thus, each blogger your cultivate is like a listening post in no-man’s land. The more you have, the better your field intelligence – which is vital for the battles ahead.

By promoting good things and resolving bad, you build and optimise your brand many times faster than has ever been possible.

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