Spreading yourself too thin

January 27, 2013 at 12:00 pm | Posted in Uncategorized | 7 Comments
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Blue Balloon

How to make social media ‘pop’.

It’s hard to pop a balloon with open hands; the force dissipates over too great an area. A pin in two fingers gives a dramatically superior result.

When you focus all your energies on one point, you all but guarantee success.

This post shows me using both methods. As we go, you’ll see some Web 2.0 jargon – all of which I’ll explain in detail down the track.

For now, just watch this crazy, new-fangled social media stuff in action.

Wrong way

Here’s me spreading myself too thin (i.e. using the open-hands balloon-popping method):

My Squidoo lenses are here.

When I started Twitter, I sent my followers to this lens in particular.

This was to create custom for my REMO T-shirt site (now defunct).

I got some sign-ups and sales and was particularly happy to connect with a clairvoyant in Washington (I’m in Melbourne, Australia). She was attracted to my palmistry T-shirt. We’d never have ‘intermet’ otherwise.

Then, the founder of REMO joined Twitter. I gave him some tips. I followed him, he followed me.

He found my Squidoo lens, liked it, retweeted it, then made me Featured Customer in his weekly newsletter to 38,500 people in 125 countries!

I got traffic spikes galore.

I was so elated with all this action, I blogged about Twitter here.

Big smiles! Fantastic fun! Wall-to-wall warm fuzzies!

Alas, despite having spent hundreds of hours on these exciting, new activities, I didn’t make enough actual cash to buy one soy Frappuccino (even if I’d wanted to).

It was at this point that I began to wonder – to my wife’s profound relief – whether I should focus on my ‘real’ job of writer, editor and proofreader.

Harnessing the web’s fickle and elusive power to this specific activity (the ‘pin’) is the subject of the next section.

Right way

So there I was, simultaneously promoting free T-shirts and $120/hr copywriting on the same Web 2.0 channels.

Visitors to my websites must have felt like they’d entered a dentist’s surgery, only to find themselves in a jumping castle.

I ignored all I knew about conveying a constant, relevant and significant message to a target audience.

I vainly chased the holy grail of passive income (which has been beautifully defined as ‘working 18 hours a day to make money while you sleep’).

Finally, I woke up and went back to my main game. The game I’d spent 22 years and two degrees honing. I started writing about copywriting, and sending people to my copywriting site.

I soon caught the eye of Anthony, a web template designer who was rebuilding his own website.

When he questioned me about copywriting (and I didn’t try to flog him a T-shirt) he asked me to quote on optimising his words.

Anthony liked my proposal and gave me a trial job. Though it took several hours to get a grip on the open source world of Joomla and its bewildering jargon, I did the job to his satisfaction.

Anthony told me to bill him. He paid the next day. $363 cash.

That’s a lot of T-shirts.

A few days later, Anthony asked if I’d like to do an interview for his onsite blog. No payment, just my logo and URL prominently displayed.

Free from my monetarised mentality, I said yes.

The result is now seen by many daily visitors to Joomla Bamboo (prospects I’d not have encountered otherwise).

Twitterers from Anthony’s world are now following me, and vice versa.

When Anthony asked for a second article, I put everything I had into it. The result was so pleasing, I asked if I could leverage it with MYOB. He said yes.

I was back on song. Instead of spreading myself thin, I was making the same call on every channel. The web had ballooned, but I had my pin.

My visitor statistics jumped so much, I realised it was time to upgrade my own website (stay tuned for that one).

Each day now connects me with more of the people I want to learn from and do business with. It’s only a matter of time until I gain my next paying client from Twitter.

I’ve even been approached to tell my story in a significant print publication (stay tuned for THAT one).

If the open-handed approach isn’t popping your balloon, focus your energies on one point:

the pin is indeed mightier than the broad!

🙂

Brought to you by The Feisty Empire.

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What does it cost to set up a blog?

January 30, 2010 at 10:47 am | Posted in social media | 6 Comments
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You need to know what you’re doing.

A client asked what I’d charge to set up a blog.

By the time I laid it all out in my email, I realised I had another post that might interest you.

Here’s what I wrote (with confidential details suppressed).

‘A blog for your firm and sector would be fabulous.

The topics would never end.

You could cover design, products, materials, trends, pitfalls, overseas directions, govt initiatives, case studies, happy campers – the works.

And every time there’s a media item about your sector, you’ll have another  blog post topic.

The way to go is to just make a start.

It takes me around 13 hours to set up a blog. This comprises:

  1. Naming.
  2. Registration.
  3. Template selection and configuration.
  4. Banner design.
  5. Welcome content.
  6. Tags.
  7. Avatar (profile pic) optimisation.
  8. Links.
  9. Amazon shop (optional – for passive income).
  10. Online ranking.

Each draft post you send me will take about an hour to optimise, illustrate and load on the blog.

So, you’d be up for around $1,560 + GST for setup.

Plus $120 + GST for each post (assuming you give me a reasonable bit of content to work up).

If you wish to proceed, we just move carefully through the ten-step setup process described above, ensuring you’re happy with each step and paying as you go.

If you have the time and inclination, I can train you or your representative to take over and run the blog at any time.

There are no software or hosting costs (unless you want to get fancy).

Even the pics are free, as I’ve started using Flickr. And I know you’ve got some killer photos in your kit bag.’

I hope you found that helpful or at least interesting.

Let me know!

🙂


If you found this content useful or entertaining, you may wish to:

Even a buck or three will keep me in the hunt. With many thanks, Paul.


 

Social media spot check

December 29, 2009 at 3:13 am | Posted in social media | Leave a comment
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I’ve covered my most important bases. For now!

namechk.com searches all social media applications to see if your name’s being used.

The screenshot above shows how I’m doing. While it covers the most popular social media applications, you can also run the program for all 132 applications!

You’d do well to check out these applications to see who’s doing what with your personal, company and product names.

It’d also be a good idea to register (and thus lock down) free names in at least the really important channels (e.g. YouTube, Facebook, LinkedIn).

As this task would be more routine than expert (but still quite time consuming) it could be done cost effectively by an enthusiastic student with plenty of time on her hands.

Failing that, a junior IT person in your company could do it (and thus become a very valuable internal resource).

Failing that, I could do it myself.

🙂

Brought to you by The Feisty Empire.


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